AkzoNobel asked us to help maintain and grow their market position in the field of Universal Pipe Coating (UPC) with International®. We did so by developing a campaign theme that proves their authority in this area – following the new brand positioning.
Meijer & Walters
Challenge
Create an umbrella campaign theme for Interbond UPC temperature resistant coatings in the oil, gas and chemical processing industry. Support AkzoNobel in the development and campaign management over the course of 2 years.
Audience
This campaign focuses on Owners, EPCs and Applicators working with Process Pipes, Vessels and Valves, within the global oil, gas and chemical processing industry.
Goals and KPIs
The goals of this campaign include boosting brand awareness and client engagement, with the overall aim to increase the number of prospect driven activities.
AkzoNobel
Product Brand Proposition: Propelled by curiosity
AkzoNobel
Yacht Coatings Campaign: THAT FEELING
