Motek has developed a new and revolutionary rehabilitation device: The RYSEN. Time for a proper launch!
Meijer & Walters
Background
Motek developed a next-gen 3D bodyweight rehabilitation device. It offers patients and therapists the opportunity to train functional locomotor activities in unrestricted and natural conditions, maximising a patient's freedom of movement.
Task and objective
Support Motek with the launch and drive sales of the RYSEN, by informing audiences of its options and relevance. To do so, we developed a product brochure and an open and expandable landing page - clear, recognisable, and matching the product.
Building blocks approach
To prepare the launch we started by developing the copy platform and information structure of brochure and website, to be constructed once all elements were available and ready to launch. Take a look at motekrysen.com to see the result.
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Motek
Brand expression: The high-tech road to recovery
