It’s the love for boating that we share in this global campaign. Strategy, concept, first execution and guiding the different agencies in their specific markets and expertise.
Meijer & Walters
Campaign
We developed a global campaign platform for AkzoNobel yacht coatings to convey the message of being partner of choice, by communicating consistently about the brand portfolio that covers the whole spectrum of above and below waterline performance and protection.
Insight
Imagine: the wind is excellent, the water magnificent, you soar over the waves and everything is just right. This feeling of perfection is why people fall in love with boating. But to make everything fall into place, every detail counts. And that takes expertise, experience, and dedication.
Concept
We share the love and passion for boating. And that passion is all about feeling, literally and figuratively. The water, the coating, the air: you are so close that you can almost feel the structure – and the craftsmanship behind it.
It's THAT FEELING tha we share.
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AkzoNobel
Product Brand Proposition: Propelled by curiosity
