There’s a new machine in town! Animo’s latest professional coffee machine is compact, has award-winning design, and is fully costumisable. They asked for our help to launch it in style.
Meijer & Walters
Just my type
Animo has developed a new coffee machine, that can be customised to any style. To communicate this concept, we named the machine the OptiMe and combined it with the tagline 'Just my type'. This emphasises the personal aspect of the machine: it can be placed anywhere and it can be customised to match the customer's style.
Launch party
Animo’s OptiMe was launched during Horecava, the trade fair for and by foodservice professionals. We designed an eye-catching stand that shows the flexibility of the machine - with six differently styled OptiMe's, a kitchenette and a coffee corner.
Launch campaign
We further supported the introduction of the OptiMe with on- and offline materials for each stage of the launch. These included the product brochure in English and Dutch, packaging design, goodie bags, advertising, press releases, event invites, reminders, and follow-ups.
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Animo
New photography
Animo
International Coffee Day 2016
