As part of a general effort to gain more traction in the Benelux market, we supported Rackspace with lead generation for their Amazon Web Services and OpenStack offerings. Rackspace is the global leader in the managed hosting segment, offering fanatical support for both cloud infrastructures.
Meijer & Walters
Insight
The role of IT is changing. The responsibility of this department originally was to ‘keep the lights on’ in an organization. While this hasn’t changed, businesses also expect IT to create strategic value by facilitating rapidly developing business models. A massive stretch for any IT organization!
Idea
We picked up on this sentiment by connecting ‘what you have to do’ to ‘what you should do’. Rackspace’s Fanatical Support helps with the big daunting tasks and small annoyances in cloud management: keeping IT free to focus on the questions they should really deal with.
Results
The resulting campaign is an integrated effort of content marketing, email campaigning, bannering and social advertising. If you’re interested in the results, please contact us soon.
What can we do for you?
Get in touch
Rackspace
ABM: How cloud ready are you?
Rackspace
Animation video: Fanatical Support for AWS
Rackspace
Interactive Assessment Tool: Are you ready to cloud?!
