AkzoNobel asked us to reposition their International® brand to create more consistency and therefore more impact.
Meijer & Walters
Brand proposition
The brand proposition is grounded on values, insight and audience. It is the basis for the brand essence and it defines the benefits for the relevant audiences. To communicate this proposition, we developed the International brand book.
Brand story and key messages
We created a brand manifesto to tell the International story in an emotional and inspiring – yet credible – way. To complete the new identity, we developed a key messaging platform, including the new brand pay-off 'Propelled by curiosity.'
Visual brand guidelines
An important part of the new brand is the differentiating, recognizable visual identity with clear and inspiring guidelines for application in the local market. We payed special attention for how the brand story can be brought to life online.
Any questions about brand positioning are welcome!
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Hocoma
Brand expression: Innovative and human
Motek
Brand expression: The high-tech road to recovery
Animo
Brand Identity: Pure Dedication
ACE
Brand positioning: where science meets business
