Heineken International is updating its ServiceNow IT support system and it’s time for a global announcement! We offered our support by developing and executing a change and communication plan for their global offices.
Meijer & Walters
Objectives
Increase awareness, get internal buy-in and support the adoption of the ServiceNow release in offices and factories around the world. We’re not here to sell something, we’re communicating an important and valuable change.
Highlighting the benefits
We generated buy-in at all OpCos by focusing on the benefits and the ‘what’s in it for me/you/us’. We created a special 'Heineken Neon' style to highlight the benefits and inform and engage the different audiences before, during and after the launch - from IT managers to end users.
Localisation
We created various on- and offline assets, from email templates and print materials, to user guides and video tutorials. All materials were localised for 48 countries, including Vietnam, Slovenia, France, Germany and Greece.
Managing an internal change project?
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Awareness Campaign: The effects of visuals
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Social Media Sharing for Employees
