Revising and merging Hocoma’s & Motek’s Corporate Design into a fresh proposal that has a strong visual connection.
Meijer & Walters
Objective
1. Both brands can appear next to each other
2. Each brand keeps its own unique characteristics
3. Pays off the overall company vision to be the total solution provider over the entire rehabilitation continuum.
Idea
A colourful, graphical concept. Emphasising the high quality, innovative feel of the brand. Showing cutting edge technology in an engaging and surprising way. Using photography of real people in realistic situations.
Values
Leading, innovative, reliable, passionate, human, integrity.
Effective, Swiss quality, caring, motivating, approachable (Hocoma).
Analysing, precise, customising, exploring (Motek).
Motek
Brand expression: The high-tech road to recovery
