LinkedIn Benelux asked us to create a customer success story about Booking.com. How does the world’s largest accommodation website, based in Amsterdam, keep up with fierce competition for talent? Like others, they leverage their company culture to build a strong employer brand. But their view on data in the recruitment process is really unique.
Meijer & Walters
Challenge
Booking.com went from start-up to stardom in the blink of a virtual eye. Today, the world’s #1 accommodation site has a nearly insatiable appetite for technology talent. But how do they manage to compete in a talent market dominated by Big Tech players half a world away?
Approach
We wanted to go beyond your standard testimonial and give our audience a real insight into recruiting at Booking.com.
That's why we asked the key players from leadership, recruitment and employer branding to share their views on recruiting top talent.
Results
The campaign was adopted way beyond the Benelux: across Germany, the UK and other EMEA markets. Over 5000 content views plus a lot of content leads made our client at LinkedIn very happy.
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Customer Success Story: LinkedIn and Siemens
Brand Engagement: LinkedIn Bootcamp
