Meijer & Walters

Roche Diagnostics

Campaign: Wir lieben das Leben

We supported Roche Diagnostics Switzerland with a campaign story that celebrates their work in the field of Cardiovascular Disease.

Task

To strengthen their positioning as the partner in the area of Cardiovascular Disease, Roche Diagnostics asked us to reformulate the messaging and refresh the visual language into a consistent style.

Insight

Cardiologists often say that they're not fighting a disease, but battling against death. We took this insight and turned it around. The result is an emotional campaign that celebrates life in all its shapes and forms: 'Wir lieben das Leben' - or Lust for Life.

Assets

This campaign concept is brought to life in a sparkling and colorful style, which we applied to communication materials in German and French, such as a mood-film, online/printed Ads, Brochures, Website, Social Media posts, Events, Infographics and more. The concept is now also being applied to campaigns in other fields of care.