AkzoNobel is turning fouling control on its head with its biocide-free range of products. It brings long-lasting protection while minimizing the impact on the marine ecosystem. We helped them tell their story.
Meijer & Walters
Strategy and campaign platform
AkzoNobel introduces a new perspective on fouling control. Our first step was to dive deep into this world so we could pinpoint its impact and highlight the specific benefits for boaters and shipyards around the world.
Creative concept and messaging
To bring our creative strategy to life, we took the concept of 'Turning fouling control on it's head' quite literally. We created unique visuals and a complete messaging framework to communicate about the future of fouling control in a fresh and optimistic way.
Lighthouse materials and handover
To kick off the campaign, we developed several lighthouse materials - including a launch video, ads and social media posts. And to make sure this campaign lives as long as it should, we created structured guidelines for AkzoNobel and partner agencies.
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