International was looking for a strong repositioning within the marine market, so we gladly helped them out.
Meijer & Walters
Background
AkzoNobel wanted to increase their visibility and position in the marine market. They asked us to develop a new brand positioning and help them communicate with both fleet owners and shipyards in all global market segments.
Approach
To create longterm support for the new positioning, we organized an online workshop and regular working sessions for both internal and external stakeholders. As a result, we developed a strong and comprehensive value proposition and visual style, precisely tailored to the needs of the market.
Messaging
To translate the value proposition into a brand campaign with fast results and long-term impact, we had to be smart and think ahead. So we merged a high-level communication concept that creates brand awareness with a more direct and practical approach for day-to-day communication. This concept now functions as the foundation for all messaging and visuals.
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AkzoNobel
Product Brand Proposition: Propelled by curiosity
AkzoNobel
Campaign: Universal Pipe Coating – One Solution
