Meijer & Walters

Animo

Brand Identity: Pure Dedication

Nothing impacts the taste of your coffee more than the machine you’re brewing it with. Animo takes pride in making top quality professional coffee machines for the global market of coffee lovers. While most of the business is conducted through a tight dealer network, Animo is increasingly getting involved with their end-users. This creates the need for a strong brand. And of course, we’re happy to help.

Challenge

Once their new marketing strategy had taken shape, Animo realized their brand wasn’t living up to the market needs and their own ambitions anymore.

Key to their brand is an unparalleled dedication to create the best possible product in terms of technology, usability and sustainability.

Approach

Together with a task force of shareholders, managing director, and marketing, we defined their new proposition. This formed the basis for a complete redesign of their visual identity. A new photographic style put people back in the picture.

Result

Apart from the basic visual identity, we brought the brand to life through an internal launch campaign, the trade fair design and a first push of product brochures. And their new company movie helps telling the story of Animo.