Meijer & Walters

Yamaha Motor Netherlands

Brand Engagement: Beat the Traffic

Every day it’s the same story on one of the traffic arteries in Amsterdam.  It’s completely stuck with cars and drivers are late for their appointments. But it is a perfect anchor for brand engagement. Can we get people to step out of their cars and onto an e-bike from MBK?  To drive interest and engagement from the brand’s audience, we set out this PR stunt, titled ‘Fast Forward Overtoom’.


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