Meijer & Walters

Brand campaign: We Are Talent

We created a brand campaign to support brand preference for LinkedIn Talent Solutions. A strong, overarching theme to bundle all communication in Northern EMEA campaigns in 2016. This theme comes to life through brand and content communication.

Insight

Talent has a huge impact on organizations, teams and success. That’s why talent should be the number one priority of every business.

Successful companies carefully build a network of talent that combines knowledge and skills, experience and relationships, personality and purpose.

Idea

We help businesses understand the importance and the power of talent. We use this theme as an umbrella to share our knowledge and our insights. We show and tell the stories of successful organizations and teams.

Results

This lays the foundation for a series of campaigns across the region.
We communicated the core thought through a movie, through re-designing local websites and in blog posts. We drove traffic with a combined email/banner campaign.