Meijer & Walters

Getty Images

Interactive Memo Game: Bilder die im Gedächtnis bleiben

Play around with Getty’s image collection through our interactive memory game. We developed this simple, fun and engaging campaign to underline their proposition ‘Quality at every price’ in connection to the different collections.

Insight

We want to give people the chance to get to know the great image collection of Getty's different licensing models (GI Prestige, GI RF, iStock). And we like them to have fun with it.

Approach

We developed an interactive game based on the well-known game ‘find the pairs’. This brings the target audience in touch with Getty Images diverse visual database and their licensing models.

Activation

To deliver the proposition ‘Quality at every price’, we mainly focused activation on social media channels. Players can share their game results so they can compete with their networks. Who is the best player?