Getty Images Germany wants to make their target audience aware of the business benefits that using Getty Images visuals bring. We helped them connect with their audience by developing some practical tools to drive the creative process.
Meijer & Walters
Audience
The primary target audience are the General and Sales managers within SME’s in Germany. Secondary to that we reach out to the Marketing managers in SME’s and creative agencies.
Approach
Let’s give our audience the tools to collaborate as efficiently as possible. We create a set of forms and checklists our audience can
use to stay in the lead of the creative communication projects.
Possibilities
This route gives us the opportunity to connect with our audience in a very practical way. We can measure the use of our tools and add tools as soon as we see a need. Plus, it gives us the option to update and expand.
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