We created an interactive cloud readiness assessment tool, to increase brand awareness, generates leads, data and sales opportunities for Rackspace.
Meijer & Walters
Background
More and more companies are migrating to the cloud. But what not everybody realises, is that it’s not just a matter of packing your things and going: you have to prepare and get ready. How can we help companies find out how cloud ready they are?
Idea
To get the conversation started between ITDMs and Rackspace, we created an interactive assessment tool to establish a company's current state/progress of cloud readiness. This functions as the first step in the migration project, and an introduction of Rackspace's cloud expertise.
Approach
An online campaign leads prospects to the cloud readiness tool. The audience answers five questions to be classified as a cloud light, middle, or heavyweight. Afterwards, they can sign up to receive personalised tips or book a 1:1 assessment with an expert.
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Rackspace
ABM: How cloud ready are you?
Getty Images
Interactive Memo Game: Bilder die im Gedächtnis bleiben
Rackspace
Lead generation: OpenStack and AWS
