Meijer & Walters

Yamaha Motor Netherlands

Yamaha is one of the leading companies in the field of PTW (Powered Two Wheelers). They focus on the motorcycle and scooter segments. They chose to launch their e-Bikes under their French label: MBK, the old Motobécane.

Initially, we worked with them on market segmentation and brand positioning. Later we built them a powerful proposition that could compete with the Dutch bike manufacturers.

Let's talk!

Get in touch