It’s the love for boating that we share in this global campaign. Strategy, concept, first execution and guiding the different agencies in their specific markets and expertise.

This is an awareness campaign to strengthen civil society, based on the values we share, the common values that unite us.

The internal Customer Experience (CX) team of Roche Diagnostics EMEA/LATAM wanted a rock-solid communication plan to kickstart Customer Centricity within the organization. We helped them spread the word and start the movement.